Following news of Microsoft’s acquisition of Clipchamp, all I saw on Twitter was how this could be an opportunity for Microsoft to infuse Clipchamp media creation capabilities natively into Windows and / or Xbox. While I do think there is opportunity to integrate this into offering into Windows and Xbox, I can’t help but feel there’s an even richer opportunity; folding Clipchamp’s capabilities into (the new) Microsoft Stream.

Empowering Enterprise Content Creators

Microsoft is in the midst of re-architecting its Stream service. The shift to embracing video content as another content type within SharePoint Online and OneDrive enables organizations to manage, retain and discover video assets within Microsoft 365 more effectively. This transition hasn’t been the smoothest (I believe Microsoft would even admit that), but the vision of Stream being powered by SharePoint is a powerful one.

While many see Stream as just the video streaming service powering Microsoft 365, I firmly believe Microsoft has a broader vision in mind. Aligning with their corporate vision of “empowering every individual and organization to achieve more”, I think Stream will soon morph into a service that isn’t just about sharing video content, but empowering any individual to create impactful, quality video content within their organization to broaden information and knowledge sharing across the enterprise.

I can’t tell you how many times I have wanted to share an opinion, tip or trick with a larger population, but the barriers that stood in front of me to curate and produce a quality recording (one that I was proud to put my name next to) made me put the effort on the backburner, only for me to never pick it back up. Writing this ¬¬blog¬ is difficult enough, let alone fumbling through recordings and slicing and dicing them until it becomes a coherent, quality product.

Clipchamp can become what Microsoft began doing with classic Stream. One of the last enhancements that the service produced was the ability to record your screen (within Stream classic, navigate from Create in the top navigation to Record screen or video). This was a simple, yet effective way for users to quickly record their screen and share ideas. Imagine this capability on steroids within Microsoft 365, with all the capabilities that Clipchamp provides. This would enable any knowledge worker to begin recording their screen or uploading and editing existing recordings (not to mention pulling in other resources from the M365 tenant) to effortlessly create impactful videos. Couple this with organization brand assets like intros, music, etc. and it becomes and incredibly powerful capability.

Empowering any knowledge worker to become a content creator and “influencer” within the enterprise… it gets me all excited for this potential vision of Stream within Microsoft 365 😊